No matter where you are, communication is all around you, whether it’s your cell phone, the Internet, radio, television, movies, newspaper, billboards, or other media outlets. Everyday communication skills are used in business, technical, and professional careers; in the community; and in virtually all of our personal relations.

“We’ve left the mass communications age, and entered the age of personal communications,” said Matt Friedman, partner at Tanner Friedman, a public relations and communications firm in Michigan. “There used to be a few media outlets and we all got our information from the same places, consumed the same way. Now we want what we want when we want it. We don’t want to wait for the 11 o’clock news.”

And we don’t want to depend on the television to get that news. Now we can get all the information we want from smartphones and tablets. And because we’re using those modalities, we don’t necessarily want to read long paragraphs of text… we want to see it, hear it, and experience it.

Make way for new media.

North Idaho College offers several programs to prepare students to meet the needs of today’s new media age.


North Idaho College offers an associate’s degree in Journalism that focuses on combining traditional reporting skills with modern tools and platforms to tell engaging stories in today’s new media age. Students practice concepts that they learn in the classroom by working for the award-winning news organization The Sentinel, which serves both print and online audiences, giving students the opportunity to produce content that covers and serves the North Idaho College community.


Students at NIC can complete a 12-credit academic certificate or a two-year associate’s degree in Communication, which provides a wide variety of communication knowledge and training applicable to many fields. This area of study is not limited to public speaking. Communication includes the study of how people interact in relationships and groups, as well as public presentation situations.

Public Relations

Professional communication also lends itself to study in the field of public relations. Communication embodies the delivery and receipt of messages, and professional organizations have a multitude of messages they must facilitate on a daily basis.

Communicating with clients/customers is a necessary component of business, so companies hire public relations/communication specialists to manage those communications, customer relationships, and corporate image. A specialized associate’s degree program is available in Public Relations at NIC, building upon a foundation of journalism, news writing, and communication.

Graphic/Web Design

Communicators in today’s society also communicate visually. The nationally recognized, award-winning Graphic Design program is designed to prepare students for employment within the broad field of visual media communication. The program emphasizes the skills, knowledge, and abilities typically encountered by graphic design professionals in the fast-paced, ever-evolving industry.

The program leverages creative thinking and problem solving with modern technology for use in video production, advertising, print and electronic publishing, and web communications. NIC also offers a focused program in Web Design, building on proven graphic design principles for the creation of communication-based Internet activities, including user interface, user experience, social networking, and other web-based communications.

Instruction for these programs overlay relevant employable methodologies to leverage creative, technical, and esthetic solutions into print advertising, packaging, web, digital video, and new media applications. A one-year intermediate technical certificate as well as a two-year advanced technical certificate and associate’s degree options are available.

For more information or to apply for any of these programs, visit or contact the NIC Admissions Office at (208) 769-3311 or [email protected].